This one falls into the category of people trying to use a new technology whilst leaving their brains at home. I wonder how this happened?
It has all the hallmarks of the account manager driving the project, hitching onto a new 'expression' and never really using their brain to assess whether its a good idea to start with.
It also smacks of the client, desperate to be seen to be current by 'latching onto the latest thing and never really using their brains to assess whether its a good idea to start with'.
Maybe the ad agency creative who is getting pressure from above to use the latest communication medium and therefore 'latching onto the latest thing and never really using their brains to assess whether its a good idea to start with'.
Or maybe its because.....you get the idea.
The person i feel sorry for, the one person, who either thought, and perhaps even said (but was shouted down) "hang on, aren't we just latching onto the latest thing and not using our brains to assess whether its a good idea?"
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