Friday 18 December 2009

Join the Revolution



I like the idea of this a lot. I stumbled upon Julian Lennon, (sounding more and more like his father every day) doing a youtube video to promote a charity song to raise money to research into the disease Lupus. An illness whose previous claim to fame was that it was regularly featured as the illness of choice on HOUSE. It now has the 'honour' of taking the life of a subject of a Beatles song.

Anyway, in the Preamble to the video, Julian spoke of setting up a music label to turn the 'music business back into the musician business'. This label is called "The Revolution"

I thought this was a brilliant idea and something or a version of that commercial designers and design studios should consider. Can you imagine, the design business being about the designers?

The client commissioning process is usually at odds with the work process that musicians follow, which is more like a product development process but really all thats needed is a fresh look at how the commissioning process works. However, what really appeals, (and no suprises there) is that talking about a "musician business' or a 'designer business' is that there is an inherent value in authorship, craft, innovation and production. A concentration on the people actually making and doing the work, rather than how it seems now for most commissioned work, a focus on the stuff that surrounds it (account managers, powperpoint presentations, endless artworking etc).

Anyway, I'm all for the revolution.

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